Global advertising market of eco-friendly products in developing countries: A review of the current trends and prospects
Abstract
O.P. Yevsuykov, O.O. Akhmedova, S.I. Sysoieva, S. V. Stankevych, A.A. Vasiliev, Ye.S. Anichkin
The analysis of the current trends and future prospects of extension of advertising market of eco-friendly products in developing countries at the world level is carried out in the article. In particular, the assessment of the current structure of world advertising market of eco-friendly products is made. The determination of retrospective tendencies of development of advertising market of eco-friendly products in developing countries on the example of Ukraine is carried out. The identification of prospective volumes of advertising market of eco-friendly products in developing countries is given. The complex of actions allowing stimulating advertising activity concerning eco-friendly products in developing countries with the prospect of increase of their share within the world advertising market of eco-friendly products is offered.
Keywords: Eco-friendly products; Advertising market; Tendencies; Perspectives; Ukraine
References
Bovee, C.L., Arens, W.F. (1989). Contemporary advertising, Homewood, Irwin.
Bovee, C.L., Thill, J.V. (1992). Marketing, New York, McGraw-Hill, 662.
Granger C.W.J. (1990). Modeling Economic Series, Oxford, Oxford University Press, 419.
Little J.D.C. (1996). A Model of Adaptive Control of Promotional Spending. Operations Research, 163, 175–197.
Kropyvnytskyi, V.S., Maistro, S.V., Shvedun, V.O., Stankevych, S.V. (2020). Prognosis of emergencies and their impact on population and territory of Ukraine. Ukrainian Journal of Ecology, 10(4), 218-224.
Krukov, A.I., Radchenko, O.V., Radchenko, O.O., Garmash, B.K., Biletska, Ye.S., Ponomarenko, R.V., Sysoieva, S.I., Stankevych, S.V., Vynohradenko, S.O. (2020). Experience of developed countries in state environmental safety policy. Ukrainian Journal of Ecology, 10(2), 190-194.
Nelson, P. (1974) Advertising as Information. Journal of Political Economy, 82, 729–54.
Shvedun, V. O., Streltsov, V., Husarov, K. O., Sysoieva, S. I., Sheludko, R. M., Stankevych, S. V., Butenko, T. A., Tkachenko, T.G., Khmyrova, A.O. (2019). The Ukrainian market of ecological tourism: the current trends and development. Ukrainian Journal of Ecology, 9(4), 598-605.
The Internet advertizing share in global expenses will reach 40% in 2019 (2018). Available from: http://mmr.ua/tags/ZenithOptimedia#1556036473.1518525932/
The world advertising market was stabilized (2014). Available from: http://www.advertology.ru/article117805.htm/
Ulyanchenko O.V., Borysova O.V., Akhmedova O.O., Sysoieva S.I., Sheludko R.M., Stankevych S.V., Kovalova T.V., Khalmuradov B.D., Kharlamova Yu.Ye. (2019). Prospective use of ecological tourism in Ukraine and integrative view of international experience. Ukrainian Journal of Ecology, 10(1), 49-54.
Volume of the advertising and communication market of Ukraine 2017 and forecast of volume of the market of 2018 (2018). Available from: http://sostav.ua/publication/obem-reklamno-kommunikatsionnogo-rynka-ukrainy-2017-i-prognoz-obemov-rynka-2018-73391.html/
Wilson, J.H., Keating B. (1994). Business Forecasting, Irwin, McGraw-Hill Companies.
Zenith Optimedia: the global advertising market will grow by 6.1% in 2017 (2016). Available from: http://mmr.ua/show/zenithoptimedia-globalnyj-reklamnyj-rynok-vyrastit-na-61-v-2017-godu/39159#1556036473.1518525932/