Global advertising market of eco-friendly products in developing countries: A review of the current trends and prospects
O.P. Yevsuykov, O.O. Akhmedova, S.I. Sysoieva, S. V. Stankevych, A.A. Vasiliev, Ye.S. Anichkin
The analysis of the current trends and future prospects of extension of advertising market of eco-friendly products in developing countries at the world level is carried out in the article. In particular, the assessment of the current structure of world advertising market of eco-friendly products is made. The determination of retrospective tendencies of development of advertising market of eco-friendly products in developing countries on the example of Ukraine is carried out. The identification of prospective volumes of advertising market of eco-friendly products in developing countries is given. The complex of actions allowing stimulating advertising activity concerning eco-friendly products in developing countries with the prospect of increase of their share within the world advertising market of eco-friendly products is offered.
Keywords: Eco-friendly products; Advertising market; Tendencies; Perspectives; Ukraine
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